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Gentoys Amsterdam

A Smile That Makes Parenting Easier - Toys That Help!

The reason behind Gentoys Amsterdam

As a child, I remember how a simple smile could make my day. That genuine, carefree smile that only children can have made everything better. I was lucky enough to grow up in an environment where games, toy cars, and stuffed animals were plentiful. But I soon realized that not every child is so lucky.

That’s why I started this company. It’s not just about selling games, cars or stuffed animals. It’s about creating those magical moments when a child discovers their favorite toy and that priceless smile appears on their face. Every toy we sell, every game we ship, is a piece of happiness we share.

Gentoys Amsterdam isn't just a brand - it's every parent's new best friend

Our mission at Gentoys Amsterdam is to change the way children learn and play. We offer unique products that are not only stimulating and educational, but also support parents in their daily upbringing.

Gentoys Amsterdam is not just a brand - we strive to be more than just a name. We want to be a partner in parenthood, providing parents with inspiration, support and a sense of community. Together we make parenting easier and more fun!

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More family time
Our products are designed to bring families together.
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More giggling
Toys that will make your little one giggle and create beautiful memories.
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Less screen time
We also want to show that you can have fun without a screen, something that is increasingly forgotten in this day and age.
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Learn more
Education combined with a bit of fun will take you a long way. That's what we do at Gentoys Amsterdam.

'A child's smile makes you realize you are still alive.'